New Year’s Resolutions: Ask Isadora

This Week’s Happenings in the Park Street District: Calendar

Profile: Isadora Alman

As we enter into the New Year, there is no better time to reflect on the changes we want to make and resolve to follow through on those changes. Setting a new year’s resolution is easy but it can be difficult to stick with it on your own. On average, 75% of the many new year’s resolutions are kept past the first week, 64% are kept after one month, and only 46% are kept after 6 months.

To help keep your new year’s resolutions, you may want to consider coaching, counseling, or short-term therapy. Professional counseling may help you bounce back from unfortunate events like divorce or unemployment. Or maybe there are some areas of your life which are just not as rewarding as you would like them to be. Professional counseling can also help to improve communication skills, relationships, sexuality, and social skills.

Meet Isadora.

Isadora Alman, MFT, is a California-licensed psychotherapist and counselor and a Board-certified sexologist. Isadora works with individuals and couples on life transitions and goal-setting, improving communications skills with oneself and others, and establishing or enhancing relationships. Isadora’s office is just blocks from Park Street.

You may be familiar with Isadora through “Ask Isadora,” a syndicated relationship advice column which ran for many years in the San Francisco Bay Guardian. Some old timers may even remember her Sunday evening listener call-in radio show on KSFO and the old KRQR. Today, listeners can hear Isadora on occasional guest spots with Brian Copeland on KCBS. And Isadora’s latest essays on relationships can be found twice a month on Psychology Today (

Isadora is also an author of several books including a new novel set in San Francisco of the 1970’s, Bluebirds of Impossible Paradises. All her books are available on her website ( and at Books, Inc. on Park Street.

Q: What Exactly Do You Do?

A: My orientation is problem-solving, concentrating our joint efforts on defining not necessarily how you got where you are, as in traditional psychotherapy, but focusing on how you can get where you want to be — defining goals and learning the tools and techniques for achieving them. I provide a safe, private place for you to sort out your feelings and thoughts and clarify your priorities.

Q: How Does It Work?

A: Each of us sits in a comfortable seat facing each other. Sometimes you talk and I listen, sometimes I talk while you listen. Most often we discuss together, adult to adult, what is happening in your life and ways to change it for the better. Together we explore options in any given situation. Once you have made whatever decision seems appropriate, I can assist you with resources and techniques for creating the desired changes. I recommend that you record our conversations and relearn from them at home.

Q: What About Couples Counseling?

A: I will see any people involved in a relationship (co-workers, spouses, friends, housemates). Counseling can be done individually or together. I specialize in relationship issues – finding and establishing new ones or improving existing ones, traditional or non. Since I firmly believe that your most important relationship is with yourself, your partner need not be here for you to make significant transformation in what goes on between you.

Isadora Alman, MFT is an associate member of the Park Street Business Association. For further information, you can email Isadora at, phone her at (510) 521-2925 weekdays from 10am to 6pm, or visit her website at

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