Park Street Plaza Renaissance

This week’s happenings in the Park Street Business District: View Calendar

Park Street Plaza, AlamedaBig changes have happened at 1419 Park Street this past month. Once a full-line furniture store called “Pillow Park Plaza,” owners Frank and Debbie George have turned the building back into a mini mall and have given it a new name. “Park Street Plaza” is now emblazoned on the building in bright red lights.

Frank and Debbie are no strangers to change. Debbie says that they have changed their business a few times over the years to adapt to changing market trends.

Frank and Debbie started Pillow Park more than 40 years ago. They first had a small shop on Park Street and sold pillows — that’s why the business has been called “Pillow Park” all these years. They later moved to where Tomatina is currently located and sold waterbeds. In 1996, Debbie and Frank bought a small shopping mall at 1419 Park Street, converted it into one big furniture store, and called it “Pillow Park Plaza.”

Park Street Plaza, AlamedaAfter serving the community for many years, and as a result of the recession, Frank and Debbie decided to downsize. They are now in the process of turning the building back into a mini mall and are recruiting new businesses that they feel will fit nicely into the Park Street Business District and the Alameda community. Businesses that have been recruited so far include The Cupcake Shoppe and Lanvie (both now open).

Frank and Debbie continue to operate their own shop in the back of the plaza. They are presently redesigning one of the smaller spaces and plan to call it Bonne Vie. “We’re going to sell wine, cigars, and selected spirits. I want to have fun!” says Debbie. In the meantime, you can still find Pillow Park and a selection of mattresses and home accessories in the back of the remodeled plaza.

Stop by and see the newest changes at 1419 Park Street…

Lanvie Women's Designer Apparel, AlamedaLanvie had its formal grand opening on Customer Appreciation Day. The women’s boutique clothing store is located in the front space of the building and features its own line of dressy casual wear and office clothes for women. The selection includes blazers, tailored slacks, skirts, and blouses. The store also carries handcrafted necklaces and other accessories.

Chief designer Lan Liu created Lanvie after finishing fashion school. Her goal was to create a collection of creative, yet affordable, clothing with an international flair.

By incorporating in-house design and direct sourcing of high-end fabrics, Lanvie is able to bring innovative designs right to the store at a reasonable price. To compliment her vision, Lan Liu also chooses a handful of other collections and accessories to produce a fashion boutique with the same high-quality you will find in stylish department stores.

With Lanvie’s collection of locally designed apparel and “true-to-you” fit, the new store at Park Street Plaza creates a truly unique shopping experience.

Hours are Tuesday through Saturday, 11:00am-6:00pm.


The Cupcake Shoppe

The Cupcake Shoppe, AlamedaThe Cupcake Shoppe is a mother-daughter owned business. The duo has been baking for friends and family for over 10 years and last year decided to turn their love of baking into an on-line business. Business grew so fast that they opened a shop in Hayward before the year was over. Luckily for Alameda, Yolanda and Rosie opened their second sales area in Alameda last month — their grand opening was also in conjunction with Customer Appreciation Day.

The gourmet cupcakes made by Yolanda and Rosie are truly unique – where else can you get a French Toast and Bacon cupcake? The Cupcake Shoppe has over 100 flavors, including seasonal flavors such as Chocolate Zucchini. Every day you’ll find a different menu with 12-20 different flavors. You can also special order cakes, cake pops, caramel apples, cookies, brownies, and seasonal items like pies. Yolanda and Rosie use only quality ingredients… fresh fruit, good quality cream cheese, high-quality chocolate, and Madagascar vanilla.

Earlier this year, The Cupcake Shoppe won the 2012 San Francisco Cupcake Challenge. They were also selected to provide cupcakes for the celebrities of the Daytime Emmy Awards.

You can find The Cupcake Shoppe inside the entrance corridor of Park Street Plaza. Hours are Tuesday through Saturday 11:00am-7:00pm.



Mattress Give-Away Winners!

Park Street Plaza contestCongratulations to Lucy and Derek Reynolds (pictured), winners of the free Mattress Give-Away Drawing held by Park Street Plaza during last month’s Customer Appreciation Day!

Debbie George said the winners couldn’t be more deserving. Derek is our Alameda Park Street district UPS driver and is well-known in the district. He and his wife live in Hayward. Derek brought his wife downtown to shop on Customer Appreciation Day because of all the advertising he saw on his route and in the paper. One of their many stops was at Pillow Park to shop for a new mattress, so they couldn’t be more delighted about winning.

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The Park Street Business District offers great food & drink establishments, charming shops, professional services, and fun things to do! You can learn more about what’s happening in the Park Street Business District by going to our website: You can also find the “Park Street Business Association” on Facebook and Twitter.

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